Preparing awesome experience…

Background

Powerful web & mobile products, even years after initial launch.

We keep track of your platform by developing custom digital analytics, Google/Meta ad pixels, and content management systems. Through proper software engineering, digital marketing, and maintenance practices we provide you with a database and dashboard to collect, sort and leverage user data. Custom analytics track your platform traffic, ad conversion rates, CTRs, and navigation behaviors.

We believe in long-term partnerships. That’s why we take care not only of the maintenance, but also the optimization of your website, app, and digital ad campaigns. Your needs change and we work proactively to optimize your platforms and marketing campaigns accordingly. These improvements are possible thanks to a well-documented and flexible source code. This is the guarantee of an efficient, optimized and sustainable platform.

Digital platform maintenance and marketing: what you need!

Launching & Ad Deployments

We get your app up and running on all stores (Google Play & Apple Store), host your website on ultra-fast cloud servers, and launch your Google and Meta ad campaigns.

Maintenance & Optimization

Our team responsible for development and marketing updates your platforms, optimizes digital ad targeting, and adds new features to keep it running efficiently.

Data & Ad Analytics

The data collected is accessible through a dedicated and customizable dashboard. Digital & Ad Analytics allow you to sort data and extract information relevant to your business.

Content Autonomy

We give you access to your CMS so that you can freely add or modify the content of your website or mobile application. With one click, you can add an image, edit text, and upload content.

Experts for the engineering, maintenance, and growth of your platforms & ads

After we have developed your website or mobile app, and it has gone through strategizing, designing, development, and finally been deployed, our role as a digital partner doesn’t end. While the creation leading to the launch is intense, post-launch activities are just as crucial to long-term success.

With Nexelix Tech, you get 10 years of software development and digital marketing expertise at our clients’ service.

Our all-in-one development, maintenance, and ad optimization services ensure that your platforms remain secure, reliable, and high-performing at all times. If issues arise, we proactively isolate and resolve them.

We put a lot of focus, time, and energy into two aspects: maintenance effort and marketing optimization. Those actions are profoundly crucial for the long-term durability of your digital products and your performance in your industry.

Digital platform maintenance and marketing capabilities

While our engineering specialists will fix any bug issues, a high percentage of maintenance efforts are spent on perfective actions. Rather than investing in new packaged applications, companies now look to improve existing business sites and apps, including new digital ad funnels and tracking functionalities to respond to market changes.

Our maintenance and optimization services include:

  • Adaptive – adapting the software environment to OS and browser changes
  • Perfective – making functional enhancements and ad tracking pixels setup
  • Corrective – fixing bugs, layout shifts, and server errors
  • Preventative – maintaining security patches and preventing future server loads

Platform monitoring

Continuous monitoring is one of the most important post-launch services and is the one that will ensure that your site or app is running smoothly and providing a seamless user experience. Our dedicated software engineering team handles monitoring tasks to ensure full functionality.

Monitoring services include

  • Server monitoring & cloud hosting uptime
  • User feedback monitoring
  • App Store, Google Play, and Domain SSL monitoring
  • Performance load speed and compatibility monitoring
  • Google Analytics, Meta Pixel & Ad conversion monitoring

Accessing digital analytics

Our digital maintenance services include data analysis and management, which require proper and regular optimization. Using a dashboard, you can sort and extract any data generated by your platforms. Tracked data includes traffic, conversion rates, click-through rates, and more.

Platform upgrades and maintenance

A regular maintenance plan is essential for platform durability and to enhance the user experience. Our team of expert developers possesses the skill set to make modifications without sacrificing the privacy settings and security of your app or website.

Upgrades include

  • Upgrade to the latest operating system, PHP, and framework versions
  • Interface and digital ad landing page enhancements
  • Support new library and security patch versions

When your platforms and ad campaigns have been launched, having a reliable and dedicated team of developers and marketers is important to ensure the defined digital strategy is followed and the user experience and ad quality are not affected. While our team in charge of maintenance and optimization handles updates, we will give you access to the CMS content authority section, so you can modify images and text when you want and as often as you want.

We maintained their solution

The team of Nexelix Tech has been attentive to our needs and proposed a solution that respected our budget. The content manager is easy to use and allows us to offer a rich diversity of media content.
Nexelix Tourism has been the perfect solution to turn our guided tours into a mobile application. The content manager is easy to use and the end result is splendid. A nice way to promote our city.

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